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Where are you on the mountain?
This post is inspired my Mother who is in declining health. She told me she was asked by her doctor, Where are you on the mountain, if your life is the mountain? Was she going up? Was she at the top?...
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The Customer Suffers
Beyond the obvious. Small business owners closing up. Demand for products and services drying up. People losing their jobs left and right. There is an aspect of this that all of us have overlooked....
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7 use cases for social media? or not.
Is social media right for everyone? According to Wikipedia (which is a site created by “the people”) Social media is content created by people using highly accessible and scalable publishing...
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Opportunity Cost of Twitter
I can pick up the phone and make a cold call and talk to someone who I might be able to get business from; or I can create a Twitter account and follow people who I might be able to get business out...
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5 simple ways SMB’s can readily adopt social media and get rolling in one day
I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. I knew they were still trying to wrestle with the...
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Your customers are not using Social Media-Case Study
I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he...
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